Intuit Business Case

Intuit QuickBooks: Assume the role of a commercializeing consultant hired to rate Intuits operation and provide guidance for the future. Using the education in the case, conduct a situational analysis and offer recommendations for succeeding(a) steps. 1.Executive Summary *QuickBooks is a stable, successful product with more than 3 million small- championship users (4,5 millions good market). It apportions 85% of retail sales. barely 1 million rude(a) QuickBooks packages and upgrades are sold each year. disdain these positive points QuickBooks has two major(ip) problems: *The dominant position allowed little dwell for future produce of QuickBooks. *Absence of an online strategy is market share risky in a high growth and flying Internet market. A sassy police squad has started to salute the online strategy and has found that small business companies seem to move over a high go awayingness to use online procural and electronic postal service. The team has faced wi th a macroscopical dilemma: make grow in-house the e-services risking being slow to offer them to the market and live inhabit to the competitors. Or, in battle array to be faster, to force strategic partnerships with flow players of the Web arena. Two major issues tail assembly be created from partnerships: *QuickBooks has always been a high quality and stable software. How partners stomach assure the same level of quality? *QuickBooks is famous for its customers aliveness.

sweep aside the partners assure same high level support? Its precise important to reach the market as in short as possible because of the compe titors, but its also important to cherish th! e Intuits station from risky partnerships. In order to find a good compromise between these two opposite visions a precise material has been put in place to withdraw partners. A new cross-functional team will support and will handle the new e-services/partnerships department. 3 distinguishable levels of partnership induce been identified: light, co-branded, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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