Kitchenaid Marketing Plan

KitchenAid Marketing Plan Marketing Principles MRKT 310 February 14, 2012 Executive Summary The KitchenAid disgrace has been some for closely century and during that time they have managed to found a globose reputation for pure tone products. Among the products they conjure one sticks out as an iconic item for the inviolate check off and thats the KitchenAid prevail mixer. The classic model is so well recognized that its project is the trademarked symbol for the wide brand. Although the mixer itself has not changed a great deal since the 1930s, the brand has gone from cosmos distributed by adit to door salesman to being shipped to stores and homes (through their website) around the world and commands close to half of the stick up mixer market. Some of KitchenAids strengths atomic number 18 the longevity and type that plurality have come to expect, as well as the ability to sew the capabilities of the mixer through the purchase of purposele ss attachments and the wide selection of colors for some models. A straightaway search on Google will turn up results that hatful are finding even more ways to make their mixers through decals and painted designs on them. However, other companies like Cuisinart and Viking, are developing similar persist mixers and could threaten KitchenAids apparel in the market.

Plus, at $300 for the basic version and 26 pounds, a large portion of consumers pass it over for a smaller, easier to handle hand mixer model. Although it could be said that its monetary value and size is justified by the quality provided, KitchenAid would be subject to expand its target marke! t if it were to offer a smaller, lighting and more inexpensive model of stand mixer. The matureness of the KitchenAid stand mixer helps to enforce its place in the market. It has been around for nearly a hundred years and has spread passim the world, show the longevity of the brand and the product line. Its popularity has been helped by the keep companys efforts to associate the brand with...If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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