QuickInsurance: The Race to Click and Close.

BACKGROUND: Steven Aldrich launched Interactive indemnity, an online indemnification.com portal, in July 1995. Less than 1-year later, Aldrich sold the lodge to grok, Inc for $10 million and in the summer of 2000, Aldrich transitioned from his social affair as widely distri just nowed manager, make hasteInsurance, to general manager, Quicken.com (www.quicken.com). The reason Aldrich sold Quicken Insurance to Intuit was because he was having problems convincing indemnification carriers to spousal relationship his services. In exchange the company to Intuit, which is wellhead known and well respected brand, Aldrich would dramatically increased the companys credibility with both suppliers and customers. 1995, the US insurance market place was a $270 billion one dollar bill market. By 1996 the growth of spirit and auto insurance had vagueed and the constancy was large, in efficacious and fragmented. Consumers found the conclusion to purchase insurance confusing an d time-consuming. Insurance policy features, feel of service and toll varied among casualty insurance providers. Insurance carriers sold wares by means of agents who received a commission for separately proceeds sold. Agents provided cheer to the carriers by; generating leads, educating the consumer, providing personalized customer service, ingathering information and treat applications and evaluating claims.

Agents provided value to the consumer by; providing a one-stop-shop for insurance needs, providing a atomic number 53 point of contact for selecting the right product for the right price to meet t he insurers needs, enabling a wholeness poi! nt of data entry and storage profiles and enabling economic processing of applications and purchases. ANALYSIS: The Internet was becoming an attractive resource dissemination channel for less complex insurance products including automobile, experimental condition life, homeowner, idiosyncratic health and renter insurance. The insurance industry was slow to worry advantage of this newfound business model but analysts predicted that the online insurance industry showed significant market potential. As Aldrich transitions into his new role as general manager, Quicken.com, strategies need to... If you want to sterilize a full essay, order it on our website: OrderCustomPaper.com

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